PROGRAM

 

23rd Annual Central Coast Insights

“Opportunity Rises on the Central Coast”

March 14, 2017 – Allegretto Vineyard Resort – Paso Robles, California

8:00 – 8:30 a.m. REGISTRATION

8:30 – 8:40 a.m. WELCOME

Lisa Adams Walter, Director of Programs, Wine Industry Symposium Group

8:40 – 9:00 a.m. WINE INDUSTRY CENTRAL COAST INSIGHTS SURVEY RESULTS

David Freed, Chairman, The Silverado Group

David Freed’s annual round-up of the hottest topics and issues facing Central Coast winery executives today. Freed will present results from the Wine Industry Symposium Group 2017 first quarter survey of wine industry professionals and focus on current data, historical trends and future predictions.

9:00 – 9:45 a.m. ECONOMIC AND FINANCIAL PERSPECTIVES

Vernon Crowder, Senior Vice President and Senior Analyst Emeritus, Rabobank

Vernon Crowder, a dynamic presenter with decades of experience in finance, will take a look at the global picture of the economy within the context of consumer spending, interest rate fluctuation, the state of the economy post-election and global wine competition.

9:45 – 10:30 a.m. MERGERS AND ACQUISITIONS:  CASE STUDIES

George Coope, Senior Director of Strategy & Analysis, Zepponi & Company, Moderator

Glen Andrade, Vice President, Winemaking, Trinchero Family Estates

Matthew Towers, COO, O’Neill Vintners and Distillers

Anthony Riboli, Winemaker, Riboli Family Wine Estates/San Antonio Winery

The Central Coast has seen an influx of outside investment in recent years. This session will explore the rationale behind some of this vast region’s recent wine and vineyard acquisitions and how these deals relate to overall industry trends.

10:30 – 10:45 a.m. MORNING BREAK

10:45 – 11:30 a.m. CENTRAL COAST BULK WINE & GRAPE

Audra Cooper, Turrentine Brokerage, Co-Moderator

William Goebel, Bulk Wine Broker, Turrentine Brokerage, Co-Moderator

Experience a year in the grape and bulk wine world, through this examination of the trends and strengths of the growing wine industry on the Central Coast.

11:30 – 12:15 a.m. ARE WE POISED FOR GROWTH?  CENTRAL COAST GRAPES, WATER, CRUSH SPACE?

Nicholas Miller, Vice President Marketing, Thornhill Companies, Moderator

Matt Heil, Director of Fruit Supply, Copper Cane Wine and Provisions

Marty Spate, Director Masstige Winemaking, Paso 360/Meridian Winery

Mathew Steel, Sr. Winemaker, Central Coast, E & J Gallo Winery

The Central Coast seems to be being pushed into the spotlight. Right now it captures the hottest growing wine pricepoints. However, there are concerns about the ultimate scalability of the region. Are there enough grapes? Is there enough crush capacity? Ultimately, what does the Central Coast mean to consumers?

12:15 – 1:30 p.m. NETWORKING LUNCH

1:30 – 2:15 p.m. STRATEGIES, SOLUTIONS AND COMMUNITY RELATIONS FOR “GOOD NEIGHBOR” WINERIES, VINEYARDS

John Mackie, Partner, Carle, Mackie, Power & Ross, Moderator

Debra Dommen, Vice President, Government & Industry Affairs, Treasury Wine Estates

Dylan Johnson, Attorney, Brownstein Hyatt Farber Schreck

Morgan McLaughlin, Executive Director, Santa Barbara County Vintners

Tennis Wick, Director, Permit Sonoma

Visitors are important to the sustainability of many wineries, as well as local economies. The influx of tourists, however, as well as the environmental impact of wine operations are subject to state and local regulations and can often create the sentiment from neighbors of “Not In My Back Yard.” Learn about solutions, and examine some of what has and has not worked both on the Central Coast, as well as in other regions.

2:15 – 3:00 p.m. WINEMAKERS ON THE MOVE – WHY THE MIGRATION SOUTH/SALARY SURVEY

Matt Kettmann, Santa Barbara Independent, Moderator

Jordan Florentini, Winemaker, Epoch

James Kress, Winemaker, Tolosa Winery & Vineyards

Tyler Thomas, Managing Director – Winemaker, Dierberg Vineyard and Star Lane Vineyard

Recently there has been a migration of winemakers and other winery personnel from the North Coast to the Central Coast. These highly-sought wine pros have made a deliberate choice to come to and focus their craft and careers within the Central Coast. This session will address reasons for the “flight south” and include a short overview of regional salaries.

3:00 – 3:45 p.m. THE SHIFT IN GENERATIONAL MARKETS/FOCUS UPON REGIONALISM

George Yatchisin, Writer, Edible Santa Barbara & Santa Barbara Independent, Moderator

Morgan Clendenen, Owner and Winemaker, Cold Heaven Cellars

Jason Hass, Partner and General Manager, Tablas Creek Vienyard

Dave Potter, Winemaker, Municipal Winemmakers, Potter Winery, Goodland Wines

Hyper-regionalism, hyper-identity, and hyper-connectivity. The insurgence of pop-up and atypical-from-the-past winery tasting rooms is creating innovative and increasingly “urban” tasting experiences that are attracting a new generation of millennial consumers. Is this new approach of cultivating wine customers intentional or is it a pleasant by-product of innovative winemakers making wine where they can?

3:45 – 4:30 p.m. CENTRAL COAST TRAILBLAZERS, WINE INDUSTRY PIONEERS

Larry Schaffer, Owner & Winemaker, Tercero Wines, Moderator

Jerry Lohr, Founder and Proprietor, J. Lohr Vineyards & Wines

Lane Tanner, Partner & Winemaker, Lumen Wines

Gary Eberle, Owner & Winemaker, Eberle Winery

Fred Brander, Owner & General Manager, The Brander Vineyard

While the combination of growth, migration of wine professionals and large investments on the Central Coast is relatively “new” to the appellation, a number of early visionaries pioneered the region by experimenting, learning and making their mark on the Central Coast. Learn about the experiences of these trailblazers of the past and their perspectives of the Central Coast region today.

4:30 – 5:30 p.m. CENTRAL COAST RETROSPECTIVE WINETASTING – PAST & PRESENT