Speakers Highlight Industry Challenges, Celebrate Growth on the Central Coast
March 28, 2023
Wine Business Monthly’s Central Coast Insights highlighted the explosive growth of the industry on the central coast, and with the area growing to boast over 900 wineries as of August 2022 — more than both Oregon and Washington — there’s much to celebrate.
Yet, there’s also long term challenges ahead to keep in mind, including converting wine interest among younger consumers into engagement and involvement; addressing competition from spirits; embracing what consumers want, such as products that take health and wellness into account; and not losing in on on-premise sales, which are still tailing behind pre-COVID-19 levels.
Central Coast Insights: Lineup of Three-Tier Experts Set to Discuss Marketplace Challenges and Best Practices
March 8, 2023
Reps from Whole Foods, Winebow and Trellis Wine & Spirits to Share their Knowledge with Brands Looking to Compete in the Off-premise.
In one of the last sessions of Central Coast Insights 2023, four industry experts representing the three-tier system will discuss the realities and challenges of the current marketplace and offer up ideas for success and tips on how winery brands can engage.