Chris Giordano

I currently manage the Southern California Fine Wine Team for Breakthru Beverage Groups Aspect Division.  My role is to coach and develop my team to deliver maximum impact in the market. Additionally, a high level of customer and supplier engagement in the field to deliver customized plans and programs to enhance their business.  

Upon graduating from the University of Kansas, I started my career as a restaurant manager with several stints between corporate and independent establishments.  I was relocated to Los Angeles by the Cheesecake Factory, but quickly realized that restaurant management was not conducive to seeing my family.  My wholesale career began at Wine Warehouse in 2005 where I held several roles.  Small Accounts Retail Rep in LA and Santa Monica, Broad Market Rep in Santa Monica and Brentwood, Region Manager South Bay Region, Founding Director for Independent Retail and Founding Statewide Director of Fine Wine.  I earned Sales Representative of the Year in 2006 and 2008, Region Manager of the Year in 2012.

I’m passionate about wine, customer service, supplier engagement and developing a team. I am WSET Level 2 Certified, and I’m actively involved in many wine pairing events and charities.  I have extensive experience in developing marketing programs in both Independent Retail and On-Premise Channels.

I grew up in Tulsa, Oklahoma.  After college in Lawrence, Kansas, I moved to Kansas City (GO CHIEFS!!) where I met my wife.  We have lived in Los Angeles since 1997.  We have a 15 year old son Jack attending Loyola High School.  I love to hike, outdoor activities and cooking.