William Goebel is a Broker/Partner with Turrentine Brokerage, specializing in bulk wine transactions across California’s Central Coast and North Coast. A Salinas native, he earned a degree in Business Administration with a specialty in Wine Business Strategy from Sonoma State University. Before joining Turrentine, he worked with Trinchero Family Estates in both cellar operations and wine sales.

William joined Turrentine in 2010, initially managing the company’s sample department and providing sales support before becoming a Bulk Wine Broker in 2013. He later became a partner and has developed experience working with wineries ranging from small producers to large operations, as well as clients outside California and international wine suppliers. He is also a frequent industry speaker on bulk wine supply, demand and market trends.