Cynthia Lohr is a strategic marketing, communications, and branding professional with over 35 years of experience delivering measurable results that impact people, the planet, and profit for companies in the wine and technology industries and non-profits in the arts, the health and well-being of children and families and regional advocacy groups. As co-owner and Chief Brand Officer of J. Lohr Vineyards & Wines, Cynthia collaborates with and oversees the company’s marketing and direct-to-consumer departments and is responsible for operational oversight with her fellow co-owners and executives, brothers Steve and Lawrence, and father, Founder Jerry Lohr.

Embracing a sustainability ethos and with a passion for climate justice, social equity, and servant leadership, Cynthia created the J. Lohr Touching Lives initiative in 2009 to help eradicate breast cancer in partnership with National Breast Cancer Foundation, IncÆ by donating three dollars from every bottle sold of her mother’s namesake wine, Carol’s Vineyard, to benefit early detection services for women in impoverished regions. Cynthia also co-founded the regional Bordeaux wine advocacy group the Paso Robles CAB Collective in 2012 and served as board vice president until 2020 and co-chairs J. Lohr’s DEI Committee. Before rejoining J. Lohr in 2002, Cynthia was VP at Alexander Ogilvy Public Relations Worldwide, serving B2B and B2C technology clients. She previously launched Yahoo!’s and led the company’s pre-IPO messaging, followed by the launch of Alexa Internet, leading the company through its acquisition by Amazon.com. Cynthia worked in education and business development before her time in technology, notably at PRx Strategic Marketing Communications, St. Mary’s College School of Extended Education, and the Oakland Unified School District.

Cynthia, a frequent speaker and moderator, has been featured at SF Climate Week, MKF Executive Wine Summit, Women of the Vine & Spirits, Unified Symposium, Kohler Food & Wine, and The Wine Institute, among other conferences. Cynthia was named a Wine Business Monthly 2023 Wine Industry Leader, a 2021 Woman of Impact by Silicon Valley Business Journal, and nominated for 2019 Wine Executive of the Year by Wine Enthusiast Magazine. Cynthia serves as a board director for REACH Central Coast and J. Lohr Vineyards & Wines and in advisory board roles for Women of the Vine & Spirits, UC Davis College of Agriculture & Environmental Sciences, Central Coast Insights/WiVi and Net Positive. Cynthia is a graduate of UC Davis, holds a master’s in public administration from the Cornell University Brooks School of Public Policy, is a member of the Pi Alpha Alpha Global Honor Society, and is a Climatebase Fellow.