Joe is a seasoned CPA with extensive experience in accounting and finance. He began his career as a Manager at PriceWaterhouse, gaining Big 4 expertise, and later held Vice President roles at Fortune 500 companies, including Pacific Mutual Life and Edison International. For over 15 years, Joe successfully operated his own firm, Ruiz & Company, CPA’s, working with small and privately held businesses.

In San Luis Obispo County, Joe has collaborated with a diverse range of industries, including wineries, farmers, ranchers, and service companies. He also served as the Director of Finance at Martin Resorts. Joe excels in identifying key organizational factors that impact success and profitability, implementing strategic changes to improve operations and drive growth.